Singita Tanzania is the Tanzanian division of Singita a renowned South African luxury ecotourism and conservation brand operating within the Singita Grumeti Reserve, a privately managed 350,000-acre wildlife sanctuary adjacent to Serengeti National Park. Singita began managing the Grumeti concession in the early 2000s in partnership with the Grumeti Fund, with the goal of combining luxury tourism and environmental preservation to protect the famed Serengeti-Mara ecosystem.